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Serbian Marketing Translation
Perth Translation provides Serbian marketing translations for businesses in Australia. As a professional translation services provider, we offer fast and quality Serbian marketing translations for all types of advertising material, including but not limited to:
- Product descriptions
- Signage and namecards
- Brochures and flyers
- Magazines and newsletters
- Menus
- Websites
We usually work with InDesign project folders shared by clients, and deliver multilingual marketing translation from a single brochure in English. Working with local Serbian translators and typesetters, you can be assured your project gets delivered by professionals familiar with the local culture and terminology used in Australia.
Serbian Translator for Marketing and Advertising
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About the Serbian Language
Standard Serbian language uses both Cyrillic (ћирилица, ćirilica) and Latin script (latinica, латиница). Serbian is a rare example of synchronic digraphia, a situation where all literate members of a society have two interchangeable writing systems available to them. Media and publishers typically select one alphabet or another.
Although Serbian language authorities have recognized the official status of both scripts in contemporary Standard Serbian for more than half of a century now, due to historical reasons, the Cyrillic script was made the official script of Serbia's administration by the 2006 Constitution. However, the law does not regulate scripts in standard language, or standard language itself by any means, leaving the choice of script as a matter of personal preference and to the free will in all aspects of life (publishing, media, trade and commerce, etc.), except in government paperwork production and in official written communication with state officials, which have to be in Cyrillic.
In media, the public broadcaster, Radio Television of Serbia, predominantly uses the Cyrillic script whereas the privately run broadcasters, like RTV Pink, predominantly use the Latin script. Newspapers can be found in both scripts. Outdoor signage, including road signs and commercial displays, predominantly uses the Latin alphabet. Larger signs, especially those put up by the government, will often feature both alphabets. A survey from 2014 showed that 47% of the Serbian population favors the Latin alphabet whereas 36% favors the Cyrillic one.